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John Frieda sent me some of their new Everlasting Blonde Colour Preserving Shampoo and Everlasting Blonde Colour Preserving Conditioner to try out on my freshly blonded hair!
I would say that past experience has told me that it is hard to find a shampoo that keeps my colour looking fabulous and within the first few washes after getting my highlights done I notice a big difference in the brightness of colour. The John Frieda Colour Preserving products seem to have slowed that process and although it doesn't look like I'm fresh out of the salon, I am definitely impressed at how bright my highlights still seem several weeks on.
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I like the fact that the Everlasting Blonde products come in great big 250ml bottles as my hair is getting pretty long now and needs a lot of attention regularly. You can also buy it in a smaller 50ml bottle too.
The scent of both the John Frieda shampoo and conditioner is delicate and almost imperceptible. There are natural oils included on the ingredients list (safflower and bergamot) but I think there is a lot of man-made stuff too.